• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 20 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 34 readers -
  • The state of ads.txt

    While there’s debate over how to pronounce ads.txt, there’s no arguing that among ad tech folk it’s more popular than Tide Pods are with teens. Launched by the Interactive Advertising Bureau Tech Lab in May, ads.txt is a text file that publishers host on their web servers that lists all the companies authorized to sell their inventory. Because ads.

    Digiday- 8 readers -
  • In 2018, influencer marketing is about driving sales

    By Bryn Caruso — vp, sales & customer success at Julius In less than five years, influencer marketing has gone from a trendy method of marketing amplification to a serious sales driver. We recently surveyed marketers and public relations professionals on the ways that they currently implement influencer marketing, and found that overwhelmingly, they focus their influencer ...

    Digiday- 18 readers -
  • Facebook news-feed changes will cut into publishers’ branded-content revenue

    Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on Facebook. Top Facebook publishers can nab a 50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid media, according t ...

    Digiday- 14 readers -
  • Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites

    Google has been using page speed to rank sites for desktop search results, and now it’s getting ready to do the same for mobile. In a blog post published Jan. 17, it said that starting in July, page speed will be a ranking factor for mobile searches. Google said the “Speed Update,” as it’s called, will affect pages that deliver the slowest experience to users and will only affe ...

    Lucia Moses/ Digiday- 12 readers -
  • How commerce publishers use their data to cozy up to retailers

    Commerce-focused publishers looking to deepen their ties with retailers and limit their dependence on Amazon are delivering more than just interested audiences these days. Using conversion data from e-commerce transactions, commerce publishers are giving retailers recommendations on everything from discounting strategies to the look of retailers’ landing pages to the prices of ...

    Digidayin How To's- 8 readers -
  • How publishers are cashing in on cryptomania

    In 2018, talk about cryptocurrency moved beyond a niche area among finance geeks to a mainstream one that’s part of popular culture. It’s made it into dinner table conversation among families. Companies that mention blockchain have seen their share prices gone up. Bitcoin has stood in the way of friendships. Now, publishers are getting in on the frenzy. Media c ...

    Digiday- 7 readers -
  • Brands are bringing influencer marketing in-house

    Marketers have realized that influencer marketing is not going away anytime soon. As they spend more and more ad dollars on it, many brands have started creating internal influencer marketing teams to take more control over their relationships with social stars and campaign performance. “Brands building in-house influencer marketing teams is probably the No.

    Yuyu Chen/ Digiday- 13 readers -
  • How artificial intelligence is informing how fashion designers create

    Since launching “TommyNow,” a series of fashion collections made immediately available for purchase worldwide as they sashayed down the runway on co-designer Gigi Hadid and her crew of models, designer Tommy Hilfiger has never moved faster. For one, the collection goes from design to market in six months, a clip three times faster than traditional collections.

    Digiday- 11 readers -
  • Digiday Research: Digital publishers flock to OTT

    At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the growing importance of over-the-top video. Check out our research on the future of video monetization on Facebook here. Learn more about our upcoming events here. Top findings: Ninety-six percent of respondents expect more digital media com ...

    Digiday- 12 readers -
  • How Reuters is expanding its consumer business

    Reuters is experimenting with how it presents news on its site as it continues to expand and evolve its consumer news brand. The news giant, which has 250 staffers dedicated to consumer publishing globally, wants to modernize how it presents content on all 17 of its editions. So far, that has involved reorganizing thousands of articles into new topic channels such as The Futur ...

    Digidayin How To's- 10 readers -
  • Why see-now-buy-now makes sense for China’s luxury customers

    The see-now-buy-now runway model has found a fitting audience — not in the U.S. or Europe, but in China. NYFW: China Day, a new initiative formed in partnership between Alibaba’s e-commerce marketplace Tmall and industry trade association the Council of Fashion Designers of America, will launch this February during the men’s fall 2018 runway shows.

    Digiday- 12 readers -
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